Projects
Attached below are a half dozen of my favorite projects at JMU and in industry.
Solo Stove Case Study
Presentation
When Solo Stove teamed up with Snoop Dog for its "Snoop Goes Smokeless" campaign, it took the internet by storm. It amassed over 19.5 billion impressions across all platforms, however, Solo Stove announced underwhelming revenues and a new CEO. This case study reminds us of the importance of reaching the correct target audience and the disillusive nature of vanity metrics.
COB300 Business Plan
Group Member
Included in our COB300 course load was the ideation, execution, and scale of an innovative product. Our product, Soltrak, was an electronic device capable of notifying users when to reapply sunscreen based on UV detection software. Benchmarking competitors, managing finances, and streamlining operations were just a few of the tasks expected of us during this semester-long endeavor.
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Vanguard Company Overview
Presentation
Vanguard pioneered its way to the top of wealth management with bold strategy and corporate dominance. In this presentation, our team elaborated on its core competencies and company leadership.
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Lambda Chi Alpha
Social Media Chair
Elected as a freshman, I presumed the role of social media and merchandise chair. I curated the content for all fraternity-related activities: recruitment, alumni, philanthropy, academics, and more!
REFI IMC Plan
Presentation
Our group revamped REFI, a nonprofit in Harrisonburg, VA, with an innovative IMC strategy consisting of a brand board, marketing campaign, industry review, buyer analysis, primary research, creative brief, communication objectives, and media plan!
